http://www.israelmint.com/?section=518&product=3094&lineItem=1046
That is the website (with the page for your item) of the place that made them.
It has loads of information (Copper/nickel 30mm 13gm 80,000 mintage) on that page (on three tabs), and your item is: Greeting Token, 5738-1978 and Price: $0.00 does not mean it is free but it has sold out now. The same dove image was used nine years earlier by them on an El Al airline medal of 1969.
There are hundreds of items on that site >
< and from there I would like that multi-colour Bravo medal they are selling!