Thin Dime Play Coin

I have a odd coin. This appears to be an old aluminum coin, Obverse "Thin Dime" and "Play Coin" with what appears to be a cup of coffee in the center. Reverse "10" and "Ten" with same cup of coffee. If anyone could help with origin, such as, Milton Bradley or other game manufacturers I would deeply appreciate the assistance.

Believe it or not, the American Numismatic Society has 13 of them in its collection: Tracies Company, Holyoke Mass., Thin Dime.