unknown token

Hi.
I am interested what it can be:


39 mm
24,5 g
gilt ?
1978
RB initials on avers and revers
reeded edge (cca 5/6)
medal orientation

Thank you in advance.
Best regards,
Zago

Franklin mint Medallion. This is all I could find.

https://coin5555.ecrater.com/p/21421040/solid-bronze-proof-franklin-mint

Thank you harryg. You help me with first side of medallion. It is Franklin Mint medallion - Winter Magic - Horse Pulling Sleigh. May be somebody will know about the reverse.
Best regards,
Zago

similar:
https://www.moderncoinmart.com/2018-christmas-horse-and-sleigh-1-oz-silver-round-sku56043.html

seems to be a 'winter' token, made each year